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Creating Brand Happiness with Storytelling
It struck me that happiness at any level is the result of many other feelings and actions. The diagram below is the simplest mental model I could create. It says that happiness is created from Trust,...
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The Value of Storytelling in Sales
Continuing on my mental model month I tried to summarise the value I see in stories. At its simplest when people communicate they are trying to get across and idea. The audience can be transported by...
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Storytelling Maps- Storytelling Creating Tools
What is a story made up from? Over the last few years of writing about storytelling in Pharmaceuticals and other major branding genres I have always struggled to answer the question in a simple way....
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Batman and the Storytelling Map
In my last post I wrote about the Story Map I used to analyze stories and search for ways to incorporate brands into well known narratives. By using the same tools as Hollywood its possible to...
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The Need For Story
Jonathan Gottschal puts it well in the “Storytelling Animal” that history is a story we tell ourselves but its only from one viewpoint and the future is a story we tell ourselves that we want to come...
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Building Brand Fans with Storytelling
At the center of all marketers’ brand ambitions sits the hope of creating a fan base. All brands have customers, the people that buy the brand, but few have a substantial fan base. The difference...
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Storyshowing and storytelling
Storytelling has become popular across many different media in the last few years and a lot has been written about both the story and the telling parts of storytelling. One potential problem in the...
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Making Up Stories
Many books have described our nature to create meaning, through stories out of randomness. Heider and Simmel showed this in a classic film starring a triangle and a circle. Tell me the story you told...
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Demonstrating the Simplicity of Storytelling
Lev Kuleshov edited a montage of pictures together to tell three different stories. The Russian was praised for his film and the actor for the way he was able to express different emotions. What the...
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Choice, Freedom and Happiness Stories
In the last edition of MISC magazine I read the article by Paul Isakson on “ Truth, Beauty and Transformation” as the central themes for brand stories. I agree with Paul that these are essential...
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